Back a Designer

Find your new favourite designer on Catwalk Genius

Browse the shop to check out the collections of our designers.

Read about them on their profile pages and choose your favourite.

Buy a share in their collection

Pay £10 (plus £1 processing fee) to secure 1 of 5000 shares in that designer's next collection. You can buy multiple shares in any number of designers.

Buy 5 shares in a designer and you’ll earn a 10% discount on purchases of their Catwalk Genius products for the next 6 months.

If you change your mind, you can switch allegiances to another designer or withdraw your share and get a refund (minus a £1 processing fee) at any point up until your designer reaches their funding target of £50000.

Keep track of your shares and your designer's progress through your Account pages.

Spread the word

Use your personal web pages and social networking profiles to encourage more people to back your designer.

That way you'll increase your designer's chances of hitting their funding target.

Share the wealth

Once all 5000 shares have sold, your designer will hit their fund target of £50000.

Within 6 months of that point, they'll create a new collection with the costs covered by the fund.

For each item that is sold from this collection, all profits will be split so that 30% goes to the designer, 30% goes to us and 30% goes to the supporters (split proportionately according to the number of shares owned by each).

The remaining 10% is set aside for our affiliate programme.

Make the extra 10%

Sign up to our affiliate programme and earn a further 10% of the value of each item that is sold from your own web pages.

Want to back a designer? Start by browsing the shop or Designer List to find your favourites.