Big Fluff is an independent designer brand based in London. Launched in the winter of 2006, our first line of tees and hoodies were an immediate success - our bold graphic prints in bright colours capturing the essence of the times. Coming from a fine art background and always trying to push the envelope, we quickly followed up with a range of all-over print sweaters and hoodies - hand-stamped with woodblocks using special inks and heat fixed to ensure permanence and washability - and a complimentary line of hard edged, rock inspired t-shirts to reflect our love of rock music! A year down the line, and with the 'rock style' everywhere, we looked back to our love of abstract art, turning our hand to simple but striking geometric prints.