Having grown up in Hackney, East London; Simone Williams is no stranger to hard work and the harsh realities of London life. She started designing from a young age, making dolls clothes for her school friends. From dolls clothes to ladies wear Simone is gradually becoming an established designer on the London fashion scene. Getting her name out there has been the toughest challenge for this new designer, though once people view her collections the positive responses make all the hard work worth it.



The Simone Williams fashion label has been up and running since the summer of 2004 and is based in Hoxton, London.



Simone Williams past collections have had an urban street wear theme where she used a combination of fabrics such as denim and leather. She also used leather strips and belts integrated with other fabrics. This has become her signature look.



Aderonke Lawal (Business partner) has been supportive of Simones talents since they first met over 17 years ago. Today Aderonke manages the business aspect of Simone Williams label -I envisage a future so bright and promising that it excites me to be part of this fantastic fashion label b and continually looks to develop the label in every aspect. For Miss Lawal its about pushing boundaries and realising what is possible through determination and passion, with this anything is indeed possible. Aderonke Lawal also owns and runs RSL Management Services a business development company and Whos For Dinner a dinner dating company based in London.



This partnership is the foundation for what will definitely be an exciting and successful name in national and international fashion.